Where Value Hides. A New Way to Uncover Profitable Growth For Your Business

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Book description

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Detailed info
Age restriction:
0+
Date added to LitRes:
05 February 2018
Size:
290 pp.
ISBN:
9780470088821
Total size:
1 MB
Total number of pages:
290
Page size:
178 x 265 мм
Copyright:
John Wiley & Sons Limited
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