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Основной контент книги Multichannel Marketing. Metrics and Methods for On and Offline Success
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Volume 314 pages

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Multichannel Marketing. Metrics and Methods for On and Offline Success

author
akin arikan
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$35.99

About the book

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

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Age restriction:
0+
Release date on Litres:
19 February 2018
Volume:
314 p.
ISBN:
9780470378878
Total size:
4.1 МБ
Total number of pages:
314
Copyright holder:
John Wiley & Sons Limited
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