Основной контент книги Multichannel Marketing. Metrics and Methods for On and Offline Success
Text PDF
Volume 314 pages
Multichannel Marketing. Metrics and Methods for On and Offline Success
author
akin arikan
$35.99
About the book
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Age restriction:
0+Release date on Litres:
19 February 2018Volume:
314 p. ISBN:
9780470378878Total size:
4.1 МБTotal number of pages:
314Copyright holder:
John Wiley & Sons Limited