This book cannot be downloaded as a file but can be read in our app or online on the website.
Volume 207 pages
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Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications
This book cannot be downloaded as a file but can be read in our app or online on the website.
About the book
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.