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Основной контент книги Conversations with Marketing Masters
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Book duration 250 pages

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Conversations with Marketing Masters

authors
laura mazur,
louella miles
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$72

About the book

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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Age restriction:
0+
Release date on Litres:
21 August 2019
Volume:
250 p.
ISBN:
9780470065648
Total size:
3.6 МБ
Total number of pages:
250
Copyright holder:
John Wiley & Sons Limited
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