Marketing classics

Genres

Marketing, PR, advertising

Marketing classics

Format

Text

Audio

Podcast

Highly rated

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Books with 4 and 5 star ratings

Discounted on specials

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Monetizing Innovation. How Smart Companies Design the Product Around the Price

Madhavan Ramanujam and others

$29

The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Erika Napoletano

$24.95

Scenarios in Marketing

Laurie Young and others

$72

...And the Clients Went Wild!

Maribeth Kuzmeski

$29.94

Brand Stretch

$78

Inbound Content

$30

Pricing on Purpose

$108

Agency Account Handling

$102

Conversations with Marketing Masters

Laura Mazur and others

$72

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

$35.94

Passion Branding

Neill Duffy and others

$85.20

The Marketing of Technology Intensive Products and Services

Patrick Corsi and others

$147.60

The Art and Science of Interpreting Market Research Evidence J. Fletcher H. and others

$96

New Consumer Marketing

$84

Welcome to the Creative Age

$78

Brand Innovation Manifesto

$78

Logos and No Gos

$66

Value-based Marketing

$84

Cadbury's Purple Reign

$72

Creating Market Insight

Paul Raspin and others

$78

The Marketing Director's Role in Business Planning and Corporate Governance

$60

The Global Market Rohit Deshpande and others

$72

The Brandgym

$54

Customize the Brand

$72