Инвестиционный маркетинг. Понятия, стратегии, рынок, исследования
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How to read the book after purchase
- Size: 120 pp.
- Genre: Other educational literatureEdit
Book description
В книге даны общие понятия инвестиционного маркетинга, охарактеризованы стратегии, дано понятие инвестиционного рынка с позиций маркетинга и освещены направления его маркетингового исследования. Книга адресуется маркетологам, менеджерам, специалистам, деятельность которых связана с аспектами инвестирования. Книга может быть полезной также преподавателям, студентам, магистрантам, аспирантам.
Detailed info
- Age restriction:
- 12+
- Date added to LitRes:
- 19 January 2017
- Size:
- 120 pp.
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