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Основной контент книги Z.E.R.O. Zero Paid Media as the New Marketing Model
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Volume 290 pages

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Z.E.R.O. Zero Paid Media as the New Marketing Model

authors
Joseph Jaffe,
maarten albarda
5,0
1 rating
Read only on Litres

This book cannot be downloaded as a file but can be read in our app or online on the website.

$29.95

About the book

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets

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Age restriction:
0+
Release date on Litres:
30 December 2017
Volume:
290 p.
ISBN:
9781118808429
Total size:
7.5 МБ
Total number of pages:
290
Copyright Holder::
John Wiley & Sons Limited