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Основной контент книги Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
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Volume 225 pages

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Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable

authors
kevin daum,
Daniel Turner A.
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$22.95

About the book

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

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Book Kevin Daum «Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Release date on Litres:
22 December 2017
Volume:
225 p.
ISBN:
9780470609835
Total size:
1.3 МБ
Total number of pages:
225
Copyright holder:
John Wiley & Sons Limited
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