Основной контент книги Stimulating sales in retail
Text PDF
textPDFVolume 30 pages
2019 year
Stimulating sales in retail
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About the book
This training material identifies the role and importance of sales promotion in the management of retail. Methods and tools of sales promotion taking into account innovations and new technologies are also considered. The authors identify sales promotion strategies that are relevant in modern trade. The training manual is intended for students, undergraduates studying in the following areas: “Trading”, “Marketing”, “Management in retail” and other areas. Also, the materials are of interest to retail managers.
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Age restriction:
16+Release date on Litres:
06 December 2019Writing date:
2019Volume:
30 p. ISBN:
978-3-903197-33-6Total size:
438 КБTotal number of pages:
30Copyright holder:
Premier PublishingDownload format: