Основной контент книги Stimulating sales in retail
Text PDF
textPDF

Volume 30 pages

2019 year

16+

Stimulating sales in retail

authors
A. F. Nikishin,
E. A. Mayorova
Not for sale

About the book

This training material identifies the role and importance of sales promotion in the management of retail. Methods and tools of sales promotion taking into account innovations and new technologies are also considered. The authors identify sales promotion strategies that are relevant in modern trade. The training manual is intended for students, undergraduates studying in the following areas: “Trading”, “Marketing”, “Management in retail” and other areas. Also, the materials are of interest to retail managers.

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Age restriction:
16+
Release date on Litres:
06 December 2019
Writing date:
2019
Volume:
30 p.
ISBN:
978-3-903197-33-6
Total size:
438 КБ
Total number of pages:
30
Copyright holder:
Premier Publishing
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