Основной контент книги Mastering the Art of Persuasion
Podcast
Episode duration 27 min.
2020 year
Mastering the Art of Persuasion
author
hbr ideacast
About the podcast
Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, he’s found better tactics for bringing people over to your side. One of the keys? Asking questions so people feel like they’re making the decision to change. Berger is the author of the book "The Catalyst: How to Change Anyone's Mind."
Last update:
23 April 2021
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Age restriction:
0+Release date on Litres:
23 April 2021Writing date:
11 August 2020Duration:
27 min. 10 sec. Publisher:
Copyright holders:
Автор, HBR Russia