The Rosé Shift: From Centuries-Old Traditions to Instagrammable Premium Wine

What comes to your mind when you hear "French wine"? , Generations of winemakers, beautiful family estates and elegant people looking for notes of oak in their glass. Yes, that's the image that had been surrounding wine but not rosé. Rosé used to be a simple cheap drink that no one took seriously. Until one person has decided to turn it premium. How did he single-handedly change opinions of the industry, consumers and the whole world?