Я, Артем Первухин — соучредитель и продакшн-директор агентства интернет-маркетинга KINETICA, рассказываю свой прогноз какие тренды в маркетинге определят 2025 год и как бизнесу адаптироваться к новым вызовам. Объясняю, как объединение маркетинга, продаж и PR ускоряет развитие бизнеса, почему персонализация и сценарное планирование становятся ключевыми стратегиями, а также как нейросети и мобильная аналитика меняют подходы к SEO и созданию контента.

Таймкоды:\n

00:45 Как объединение отделов маркетинга, продаж и пиара поможет развитию бизнеса?\n

02:02 Как максимально эффективно использовать нейросети для создания креативов?\n

04:24 Охота на людей с деньгами. Как работать с наиболее вовлеченной аудиторией?\n

06:19 Малые бренды с маркетплейсы: Как меняется продвижение?\n

08:30 Как бороться с фродовым трафиком?\n

09:40 Как внедрять геймификацию и сторителлинг для запоминающегося позиционирования бренда?\n

12:20 CustDev: Как поможет выстроить системную маркетинговую политику?\n

15:40 Как программы лояльности трансформируются в бонусы и баллы?\n

16:52 Репутация как валюта: Бережные коммуникации с клиентами\n

18:53 Оригинальные креативы: Как ярко выделяться на фоне других брендов?\n

20:25 Сценарность планирования: переход от долгосрочных сценариев к среднесрочным\n

22:03 Почему персонализация так важна?\n

24:54 Блок SEO-трендов:\n

24:54 Блок с нейросетями: как поменялась выдача?\n

26:46 Переход к индивидуальной выдаче в поиске\n

30:01 Замещение экспертов нейросетями: как упростится создание контента?\n

32:06 Мобильная аналитика в SEO: почему важна мобильная оптимизация?\n

33:17 Инструмент Core Web Vitals: чем поможет в SEO?\n

34:33 Подведение итогов SEO-блока\n

Канал Тру Маркетинг в телеграм — https://t.me/kineticaagency\n

Вопросы, как всегда — https://t.me/timonof

*Instagram принадлежит компании Meta, признанной экстремистской организацией и запрещенной в РФ

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