Как выстраивать коммуникацию с разными возрастными группами аудитории в маркетинге, опираясь на теорию личности Зигмунда Фрейда и психосоциальную теорию развития личности от Эрика Эриксона. П.С.: одну из стадий по Фрейду я пропустил, сорри ^_^

Нужна разработка бренда под ключ - пишите на почту или в соцсети.\n

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Форма доступа к закрытому сообществу - https://forms.gle/QnxuXokSd5c3Dinx8\n

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Автор подкаста - Дяченко Александр: digital-маркетолог, брендолог.\n

- Ссылки на автора - https://marketing.audio\n

- Единая ссылка с плеерами подкаста - https://mir.mave.digital \n

- Присоединяйтесь к сообществу подкаста во Вконтакте - https://vk.com/digital_da \n

- Реклама в подкасте и сотрудничество - pr@marketing.audio \n

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ЗДЕСЬ МОЖЕТ БЫТЬ ВАША РЕКЛАМА.\n

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00:00 Привет! Сегодня разбираемся в психологии.\n

02:05 Психологию Эриксона и Фрейда чаще используют сценаристы.\n

03:00 Построение и ведение личного и/или корпоративного бренда для вас.\n

04:55 Стадии психосексуального развития личности. Оральная стадия.\n

08:54 Анальная стадия развития: типы темперамента и Tone of Voice.\n

12:28 Фаллическая стадия: проработка агрессии и детский \"героизм\".\n

17:22 Генитальная стадия: гормональный всплеск и много волнения.\n

19:15 От Фрейда к Эриксону. Новая теория развития.\n

20:18 Скоро будет выпуск про развитие женского бренда.\n

22:54 Эрик Эриксон и теория развития личности. Эго, Ид и Супер-Эго.\n

25:33 От 0 до 1.5 года - \"Доверие против недоверия\".\n

28:12 От 1.5 до 3 лет - \"Автономия против стыда и сомнения\".\n

30:27 От 3 до 6 лет - \"Инициатива против чувства вины\".\n

33:34 От 6 до 13 лет - \"Усердие против чувства неполноценности\".\n

38:03 От 13 до 21 лет - \"Идентичность против ролевого замешательства\".\n

40:08 \"Человек-Паук: через вселенные\" как поиск идентичности героя.\n

42:25 Проработка позиционирования бренда. Принадлежность к чему-то.\n

45:38 От 21 до 39 лет - \"Близость против изоляции\".\n

48:40 От 26 до 64 года - \"Генеративность против стагнации\".\n

50:50 Никому не нужен сайт: людям нужны продажи с сайта!\n

52:24 От 65 лет и старше - \"Целостность эго против отчаяния\".\n

54:33 Заходите в мои соцсети и ставьте лайки подкасту!

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