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Scenarios in Marketing
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Brand Stretch
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Pricing on Purpose
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Agency Account Handling
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Conversations with Marketing Masters
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How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
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Passion Branding
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The Marketing of Technology Intensive Products and Services
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The Art and Science of Interpreting Market Research Evidence
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New Consumer Marketing
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Welcome to the Creative Age
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Brand Innovation Manifesto
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Logos and No Gos
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Value-based Marketing
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Asking Questions
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Cadbury's Purple Reign
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The Marketing Director's Role in Business Planning and Corporate Governance
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The Global Market
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The Brandgym
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