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Volume 370 pages

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Power Up Your Profits. 31 Days to Better Selling

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Read only on Litres

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$60

About the book

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

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Age restriction:
0+
Release date on Litres:
05 February 2018
Volume:
370 p.
ISBN:
9780471703587
Total size:
3.7 МБ
Total number of pages:
370
Copyright holder:
John Wiley & Sons Limited
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