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Книга потрясла тем, что все то, о чем пишет автор, попадает в точку. Ценно то, что эта книга о нашей российской действительности, об ошибках, которые допускают наши отечественные собственники бизнеса, с которыми автор знаком не теоретически, а на практике. Многолетний бесценный опыт умело систематизирован и представлен в виде четких конкретных выводов без всякой «воды» и бесконечных «пережёвываний» одного и того же. Читается неожиданно легко, много ярких примеров.

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Наряду с книгами Елены Ветлужских, эта книга, на мой взгляд, просто must read для всех, кто интересуется темой CB. Доступный язык, множество примеров из личного опыта автора; просто класс! Прочитал на бумаге во время двухчасового перелёта на одном дыхании, повторно прочитал в приложении. Рекомендую!

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Это моя вторая книга Татьяны. Мне нравится, что автор пишет без воды, но с реальными примерами и не сухо. Интересно читать как роман, но полезно как учебник.

В целом, вещи довольно понятные HR, но очень структурировалась информация в голове после прочтения книги.

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Книга стоит того, чтобы ее прочитали. Автор описывает опыт работы в зарубежных компаниях, сравнивая их с российскими. Со многим согласна. Много интересных мыслей, и есть над чем подумать. Книга больше для собственников бизнеса, а также руководителей высшего звена.

","user_display_name":"Arina Makarenkova","user_avatar_url":"/pub/avatar/100/00/05/61/79/73/03/561797303.jpg","user_is_verified":false,"user_role":null,"user_id":561797303,"is_comment_left_by_reviewed_person":null,"created_at":"2019-09-05T20:53:32","likes_rating":2,"likes_count":2,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":4,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":4814679,"caption":null,"text":"

Отличная книга от реального практика! Живой и легкий язык, множество примеров – то, что нужно. Теория Герцберга в приложении к Российской действительности. Хотелось бы чихать ещё и ещё, но книга кончилась. Надеюсь на продолжение

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Логика модели следующая: так же, как в пирамиде Маслоу, человек не может подняться на следующий уровень, пока не удовлетворены базовые потребности. Так, согласно моей модели инвестиций в мотивацию, бессмысленно тратить ресурсы на мероприятия более высокого уровня, если не решены проблемы уровня предыдущего. Например, нецелесообразно внедрять дорогостоящие льготы (шаг 4), если не исключены факторы, демотивирующие сотрудников (шаг 1). Деньги будут потрачены, но люди всё равно будут продолжать испытывать негативные эмоции и работать не в полную силу. Исключение демотивирующих факторов практически не требует финансовых средств, но может существенно повысить благополучие и вовлечённость персонала.

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