Основной контент книги How to Build Brand Value
Text

Volume 180 pages

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How to Build Brand Value

Lead culture. Be relevant. Recruit consumers massively.
$16.51

About the book

In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.

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Age restriction:
0+
Release date on Litres:
18 November 2024
Volume:
180 p.
ISBN:
9786076998960
Publisher:
Copyright holder:
Bookwire
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