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Основной контент книги The Price is Wrong. Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
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Volume 258 pages
0+
The Price is Wrong. Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
author
Sarah Maxwell
Read only on Litres
This book cannot be downloaded as a file but can be read in our app or online on the website.
$39.54
About the book
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
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Age restriction:
0+Release date on Litres:
20 February 2018Volume:
258 p. ISBN:
9780470226193Total size:
1.5 МБTotal number of pages:
258Copyright Holder::
John Wiley & Sons Limited