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Основной контент книги Financial Information and Brand Value
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Volume 185 pages

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Financial Information and Brand Value

Reflections, Challenges and Limitations
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$263.06

About the book

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

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Book Yves-Alain Ach, Sandra Rmadi-Saïd «Financial Information and Brand Value» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Volume:
185 p. 10 illustrations
ISBN:
9781119804192
Publisher:
Copyright holder:
John Wiley & Sons Limited
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