This book cannot be downloaded as a file but can be read in our app or online on the website.
Volume 416 pages
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Business Orchestration
This book cannot be downloaded as a file but can be read in our app or online on the website.
About the book
Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can ‘orchestrate’ a complex network of employees, customers and suppliers in a single ongoing learning experience that will succeed. Exploring four learning roles for customers (information acquirer; explorer; performer; inventor) and orchestrators (conductor; architect; auctioneer; promoter), Business Orchestration provides a strategic view of how to harness digital convergence by mobilizing and integrating the resources of other companies to create business value.