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Основной контент книги Alliance Brand
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Volume 410 pages

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Alliance Brand

Fulfilling the Promise of Partnering
Read only on LitRes

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$84

About the book

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation... 

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Age restriction:
0+
Release date on Litres:
21 August 2019
Volume:
410 p.
ISBN:
9780470035306
Total size:
3.8 МБ
Total number of pages:
410
Copyright holder:
John Wiley & Sons Limited
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