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Основной контент книги Branded!. How Retailers Engage Consumers with Social Media and Mobility
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Volume 287 pages

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Branded!. How Retailers Engage Consumers with Social Media and Mobility

authors
bernie brennan,
lori schafer
Read only on Litres

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$29.95

About the book

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

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Book Bernie Brennan, Lori Schafer «Branded!. How Retailers Engage Consumers with Social Media and Mobility» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Release date on Litres:
26 December 2017
Volume:
287 p.
ISBN:
9780470931738
Total size:
4.4 МБ
Total number of pages:
287
Copyright holder:
John Wiley & Sons Limited
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