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Основной контент книги The Hidden Art of Interviewing People
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Book duration 383 pages

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The Hidden Art of Interviewing People

How to get them to tell you the truth
authors
roger terry,
neil mcphee
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$66

About the book

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

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Age restriction:
0+
Release date on Litres:
21 August 2019
Volume:
383 p.
ISBN:
9780470513231
Total size:
4.2 МБ
Total number of pages:
383
Copyright holder:
John Wiley & Sons Limited
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