Основной контент книги Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
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Volume 196 pages
Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
$35.94
About the book
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
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Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules book by Ian Gotts, Dominic Rowsell – read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+Release date on Litres:
19 February 2018Volume:
196 p. ISBN:
9781906465339Total size:
1.3 МБTotal number of pages:
196Copyright Holder::
John Wiley & Sons Limited