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Основной контент книги Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
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Volume 196 pages

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Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules

authors
Ian Gotts,
dominic rowsell
Read only on Litres

This book cannot be downloaded as a file but can be read in our app or online on the website.

$35.94

About the book

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules book by Ian Gotts, Dominic Rowsell – read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Release date on Litres:
19 February 2018
Volume:
196 p.
ISBN:
9781906465339
Total size:
1.3 МБ
Total number of pages:
196
Copyright Holder::
John Wiley & Sons Limited