This book cannot be downloaded as a file but can be read in our app or online on the website.
Volume 196 pages
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Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
This book cannot be downloaded as a file but can be read in our app or online on the website.
About the book
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.