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Основной контент книги Fashion Forecasting
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Volume 231 pages

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Fashion Forecasting

authors
Kathryn McKelvey,
janine munslow
Read only on Litres

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$63.59

About the book

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it – from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

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Age restriction:
0+
Release date on Litres:
20 August 2019
Volume:
231 p.
ISBN:
9781444309508
Total size:
86 МБ
Total number of pages:
231
Copyright holder:
John Wiley & Sons Limited
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