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Основной контент книги The Business of Influence. Reframing Marketing and PR for the Digital Age
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Volume 234 pages

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The Business of Influence. Reframing Marketing and PR for the Digital Age

author
philip sheldrake
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$33.54

About the book

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

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Book Philip Sheldrake «The Business of Influence. Reframing Marketing and PR for the Digital Age» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Release date on Litres:
12 April 2018
Volume:
234 p.
ISBN:
9781119973379
Total size:
9.3 МБ
Total number of pages:
234
Copyright holder:
John Wiley & Sons Limited
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