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Основной контент книги Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication
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Book duration 274 pages

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Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication

author
mark weiner
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$35.94

About the book

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

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Age restriction:
0+
Release date on Litres:
04 February 2018
Volume:
274 p.
ISBN:
9780787985998
Total size:
976 КБ
Total number of pages:
274
Copyright holder:
John Wiley & Sons Limited
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