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Основной контент книги Strategic Marketing For Health Care Organizations
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Volume 578 pages

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Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System
authors
Philip Kotler,
joel shalowitz
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$120

About the book

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

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Book Philip Kotler, Joel Shalowitz «Strategic Marketing For Health Care Organizations» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Release date on Litres:
20 August 2019
Volume:
578 p.
ISBN:
9780470249093
Total size:
4.2 МБ
Total number of pages:
578
Copyright holder:
John Wiley & Sons Limited
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