Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them

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Book description

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

Detailed info
Age restriction:
0+
Date added to LitRes:
20 February 2018
Size:
225 pp.
ISBN:
9780470116418
Total size:
1 MB
Total number of pages:
225
Page size:
178 x 254 мм
Copyright:
John Wiley & Sons Limited
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