Основной контент книги Branding for the Public Sector. Creating, Building and Managing Brands People Will Value
Text PDF
Volume 290 pages
Branding for the Public Sector. Creating, Building and Managing Brands People Will Value
author
Paul Temporal
$40
About the book
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public... Next
Genres and tags
Log in, to rate the book and leave a review
Book Paul Temporal «Branding for the Public Sector. Creating, Building and Managing Brands People Will Value» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+Release date on Litres:
23 December 2017Volume:
290 p. ISBN:
9781118756256Total size:
3.8 МБTotal number of pages:
290Copyright holder:
John Wiley & Sons Limited