Лояльность клиентов в розничной торговле: обеспечение посредством атмосферомаркетинга
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How to read the book after purchase
- Size: 80 pp. 38 illustrations
- Genre: Other educational literatureEdit
Book description
В книге дано понятие атмосферы магазина и раскрыты характеристики сред атмосферомаркетинга. Раскрыты правила для грамотной разработки визуальных и эмоциональных компонентов. Освещены вопросы ароматизации и аромамаркетинга в атмосферомаркетинге. Уделено внимание проблемам цветов в интерьере магазина и колористического анализа в розничной торговле.
Detailed info
- Age restriction:
- 12+
- Date added to LitRes:
- 19 April 2019
- Size:
- 80 pp. 38 illustrations
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