Soft Management for Decisive Results

Marco Bensen

Soft Management for Decisive Results

Basics of Bold Leadership

Impressum

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Editor: Marco Bensen

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About the Author

Marco Bensen has been in management positions in the hotel industry for over 25 years, including many years as General Manager and Area General Manager. His career began at the Hotel Management School Groningen (NL) and led him internationally through several positions, in several hotel chains, in many cities and countries. In addition to his professional activities, Marco also volunteered as chairman, board member and board member of various associations and clubs and an academy. In addition to his mother tongue Dutch, Marco speaks German, English, Spanish and French.

In addition to all these experiences, Marco has deepened his knowledge and skills with a master‘s degree in Hospitality Management from the renowned University of Brighton. He dedicated his thesis to the topic of leadership. Over several decades, Marco has processed hundreds of books, countless reports, journals, texts, theories and online material on leadership, organizational development and personal development.

His passion for leadership was inspired by countless personal encounters with leaders from all kinds of industries, fantastic personalities, sensational and not-so-sensational superiors, and an incredible number of wonderful employees and colleagues. Not only did excellent leadership serve as an inspiration and example, he also learned from a lack of leadership and poor interactions with employees by average managers.

Motivation, productivity, effectiveness and ultimately the organizational and financial results, are fully dependent on the quality of leadership in the organization.

Content

About the Author

Foreword

Soft Management and Hard Management

Introduction

Soft vs. Hard Management

Focus of Management

Theory X and Y and their self-fulfilling prophecy

Effectiveness vs. Efficiency

Authority? Of course! Authoritarian? No way!

Authoritarian

Authority

Humility – Servant Leadership

Ego

Hierarchy

Flat or steep Hierarchy?

Informality or formality?

Unconventional thinkers and crazy people

Works Council

Trust

The value of trust

Conditional or unconditional trust

Communication

The value of communication

Verbal and non-verbal communication

The quality of communication

Listening

Feedback

Methods of conducting conversations

Leadership qualities

Human Potential Leadership

Employees: costs, resources or potential?

Employees as a cost factor?

The role of human potential management

The value of human potential leaders

Customer or employee: who is more important?

Employee Experience

The value of employee satisfaction

Top info for hard managers

Employee satisfaction factors

Employee dissatisfaction

The job should be fun

Vision, mission, guiding principles and staff programmes.

Remuneration models and working conditions

Payroll and Benefits

Tarif & Co

Special and additional benefits

Working Environment, Work Form and ‘New Work’

New Work

Leadership 4.0

Training and further education

Cost or investment?

Advantages and disadvantages of training and further education

Coaching, Mentoring

Recruitment

Recruitment needs

Recruitment process

References

It is up to us leaders, to focus on the essentials of an organization - leadership and employee focus - to strengthen the organization and bring it forward sustainably. Marco Bensen

Foreword

Anyone can perform hard management; you just focus on the numbers and only care about the employees to a limited extent. And of course, you do that under the safe protection of your own ego. But is it effective? To be sure, it has nothing to do with leadership. Leadership means taking care of employees. If you deal with your employees in a correct way - generously, supportively, trustingly, openly communicating, informing, participating - then employees will be more motivated, have a greater commitment, and accordingly will perform better.

In short: Leadership leads to better economic results.

For me, bold leadership means having the courage to step beyond the limits of your own inner world and to open up and dedicate yourself to the environment. To do this, you have to move out of the comfort zone of your protective ego. You will only be able to look after your employees, if you have the courage to do so. So, it takes a strong personality to engage in bold leadership.

This book serves to share bold and disruptive leadership techniques with executives. There is a lot of material on leadership; books, articles, interviews, studies, videos and personal experiences that are shared publicly. Many experts are very educated, have a lot of expertise, and apply scientific studies. However, you have to filter heavily in order to find the information you need bundled together.

It starts with the questions: What is leadership? How do you define leadership? If you look at the definition from various experts, you get as many different results. However, there are topics about which there is a consensus and there are some terms that are mentioned again and again: Leadership is about people; Leadership is about inspiration, motivation and vision; Leadership is about development, integrity, empathy and goals; Leadership is a skill that can be learned.

I have had my personal definition of leadership for a very long time and it is based precisely on this premise: Leadership is the ability to motivate people independently in the direction of a common goal by means of integrity, inspiration, and support, with the help of a vision.

For everyday life, however, I use a simple definition that also fits more with bold leadership and simple leadership

Leadership is easy: Just take care of your people! Marco Bensen

I will never claim that I know more than others. However, I can definitely say that I have examined, studied, and collected significant information from theory and practice on all leadership topics, including 25 years of leadership experience. In addition to studies, seminars, books and articles, this also includes a large number of personal conversations with real leaders from various industries. Combining all this theoretical and practical information, I have synthesized highly solid information on leadership. You will find it all in this book, so all you need to do is process the information and filter out what you need.

You will find that I am an absolute believer in soft management – soft leadership. Put simply, that means having a positive focus on employees. Only inspired and satisfied employees will achieve optimal performance in the mid- and long term. Soft management is by no means about softness, about an ideal world or being sweet and nice. It’s about tough facts like performance, goals, and results. For me, employee-oriented leadership is the true spirit of leadership.

The hotel and catering industry, where I was privileged to gain my experience, is part of the service industry and as such, an industry par excellence where people management plays an absolutely crucial role. However, leadership principles are universal and apply to all industries and organizations that work with people. Bad people management will lead to even the most well-regarded company performing far below its potential. Proper people management and leadership, on the other hand, will do wonders and will also jumpstart even a mediocre company into top performance.

Soft Management and Hard Management

Introduction

Leadership is easy: Take care of your people and both you and your organization will be successful.

As simple as this sounds, obviously it is more difficult in day-to-day life. There are so many great managers out there, but finding the right leaders is another issue. How do you recognize leaders? Well, leaders move us and they inspire us to perform at our best. True leadership is not tangible, but you know when it is there; it works through emotion, inspiration ... and through success.

Leadership is all about people; it’s about inspiring people to believe in themselves. To believe that anything is possible and to believe in something much greater than your own self-preservation. When we have that kind of influence as leaders, great things happen. Thomas Gifford

In the several decades that I have been working in the hotel industry, I have met countless executives at different levels. Some were my direct superiors while others worked at a different or higher level in the organization, but many were also colleagues on an equal level or managers who reported to me.

And of course, I also ran into many executives from other organizations and industries. There were so many inspiring executives who really had something to show for themselves, who could think outside the box, and from whom one could really learn a lot. They understood how to set an example, how to communicate properly with others, how to get people going, and how to focus on the right things.

On the other hand, I have also met executives who (mostly unconsciously) slowed others down, who covered up their insecurity with arrogance, and who had their focus on anything but the team. You can learn a lot from both types of manager; however, the important thing is understanding what to apply and what to avoid from what you have learned.

In any case, the leadership styles of these two manager-types can clearly be differentiated from each other. Executives who don’t have their employees behind them, lead with a clear focus on the hard side of management. Executives who understand leadership and who are able to inspire others, generally have a soft leadership style.

Soft vs. Hard Management
Focus of Management

In management there is a continuum between hard and soft.

The hard part is management that creates plans, sets up structures and monitors the performance. Focus is on the task and on the results. Management is more aggressive and it’s all about the bottom line.

With soft management on the other hand, focus is on employees. It is a humane management style that is largely based on emotions and in which the focus is on dealing with each other and on communication.

Let me add right here that soft management is by no means about soft personalities. On the contrary, it takes a strong leadership personality to apply soft management. Executives cannot afford to be insecure and have a too much self-doubt. They need the focus for the personalities in the team and the related needs and emotions. Herewith it is also said that hard management doesn’t need a tough cookie to implement it. Hard management can be carried out by both strong and weak managers. For soft management and bold leadership, it definitely requires a strong leader.

“The challenge of leadership is to be strong but not rude; to be kind but not weak; to be brave but not intimidating; to be thoughtful but not lazy; to be humble but not shy; to be proud but not arrogant; To have a sense of humor, but without being a fool. “ Jim Rohn

Soft management – motivating employees and giving meaning to work – has nothing to do with pampering the staff; it is all about respect for individuals. And it’s about the realization, that encouragement, freedom, support and good communication enable employees to develop themselves and to make a valuable contribution to the team and the company.

It is important not to confuse soft and hard management with soft and hard skills, even though there are overlaps. Hard skills relate to characteristics such as competencies and knowledge. Soft skills are about personality traits and skills like leadership style, communication skills, etc. Managers need both distinctive hard skills and soft skills to be successful. However, expertise does not come overnight, it has to be built up. Soft skills form the basis on which the hard skills can develop.

It permeates mercilessly through all organizations: Soft leadership, i.e., positive focus on people, moves an organization forward. Hard leadership, i.e., focusing exclusively on results, leads to decay in the medium and long term.

Too much focus on the hard side of management can lead to linear performance improvement at best. However, a focus on the soft, non-linear side will lead to exponential performance improvement.

Soft management is indisputably the more effective management style; it is the true spirit of leadership and achieves better results than hard management.

Theory X and Y and their self-fulfilling prophecy

Theories X and Y are leadership philosophies, recognized in theory and science, developed by American management professor Douglas McGregor. The leadership styles used here are based on assumptions about human nature in relation to behaviour at work.

Theory X represents leadership by authority, since it assumes that humans are inherently lazy and perceive work as negative. In this theory employees do not develop their own motivation but must receive their impetus from outside. Work functions solely through guidance and complete external control is therefore required. Managers who see their employees in this way and who advocate this management philosophy must necessarily apply an authoritarian management style. Otherwise, at least in their eyes, the organization cannot function correctly. Basically, with Theory X, there is distrust on both sides.

The central principle of Theory Y is that employees are perceived positively. This management philosophy assumes that employees are quite ambitious, identify themselves with the objectives of the organization, and thus develop an inner motivation that makes external control superfluous. The transfer of responsibility and trust are natural, and employees act proactively.

Theory Y embodies soft leadership, Theory X hard. These theories are quite black and white and mutually exclusive (Theory Z was later developed as a compromise solution to this; however, it has not really established itself). We can use this to represent management philosophies or leadership styles and, above all, their potentials and dangers.

“Leaders are responsible for creating an environment in which people feel at their best.” Simon Sinek

Both theories cause a self-fulfilling prophecy of which managers are unfortunately far too little aware. Managers who apply Theory X, i.e. who give employees little or no freedom and no trust, provoke passive work behaviour and a lack of commitment. This then leads to employees only doing their job by the book and not taking any initiatives or responsibility. This in turn leads to the manager seeing his assumptions about the employees’ work behaviour confirmed. This manager, of course, does not see that his own lack of leadership is the trigger for this situation, and thus there is no other way out than to continue to lead in an authoritarian manner in order to keep things from falling apart.

This self-fulfilling prophecy also applies to Theory Y, only then in reverse and in a positive sense. Trusting and supportive leadership promotes independence, responsibility and performance.

Surely, we do not need to discuss at length which of the leadership philosophies X or Y fits better in our time of modern leadership.

Effectiveness vs. Efficiency

Effective leaders have the ability to constantly move themselves and others into action because they understand the invisible forces that shape us. It is about motivation, development, persuasion, and setting achievable goals. This is sustainable and it has to do with courageous leadership. Effective leaders have the ability to get the job done cost-effectively.

Commonly used terms in management and leadership are efficiency and effectiveness. Very often I have noticed that these terms are unquestioningly mixed together and used indiscriminately, even though they are substantially different.

Efficiency is about getting more done with less effort and is often about cost. Efficiency focuses on short-term results and is not concerned with quality, sustainability, or motivation.

Effectiveness, on the other hand, not only focuses on achieving goals but also on the right way to achieve that goal. Effectiveness is a longer-term approach and thus focuses on sustainable results. If one wants to move an organization forward, it will not be enough to proceed efficiently. One must then make effective decisions and take effective actions.

“Efficiency means doing things right; effectiveness means doing the right things.” Peter Drucker

The quote above was also used by Stephen Covey, only he replaced efficiency with management and effectiveness with leadership. When two of the greatest management and leadership experts of our time combine these terms, then most probably there is something to it.

Both effectiveness and efficiency are necessary in work processes and there are many implementation strategies in which efficiency is required. In leadership, however, effectiveness is more in demand than efficiency.

For example, imagine a full restaurant with 100 seats, with only one person in the kitchen and one person serving. This staff scheduling is definitely very efficient but also clearly not effective. Not only will you have all your guests running away due to lack of quality and long waiting times, but you will also lose your staff because they simply won’t go along with it. Efficiency is a tool for managers; effectiveness is a tool for leaders.

It’s about the effectiveness of leadership styles based on commitment and trust in middle management. Of course, this requires anything but an authoritarian leadership style.

Key takeaways

 Hard management focuses on plans, structures and the task. Soft’ management focuses on the people

 It takes a strong leader to implement soft management.

 Theory X is based on authoritarian leadership, Theory Y is based on soft leadership.

 Management concerns efficiency, leadership concerns effectiveness.