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Основной контент книги Innovation and Export
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Volume 241 page

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Innovation and Export

The Joint Challenge of the Small Company
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$181.41

About the book

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

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0+
Volume:
241 p. 53 illustrations
ISBN:
9781119881520
Publisher:
Copyright holder:
John Wiley & Sons Limited
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