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📚 The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters read book

$The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America\'s Top Copywriters$

The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Author:Joseph Sugarman

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Size: 362 pp.
Genre: Foreign business books, Advertising
Tag: только на Литрес Edit

Book description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Detailed info

Age restriction:: 0+

Date added to LitRes:: 19 February 2018

Size:: 362 pp.

ISBN:: 9780470088807

Total size:: 10 MB

Total number of pages:: 362

Page size:: 190 x 235 мм

Copyright:: John Wiley & Sons Limited

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