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Основной контент книги Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
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Volume 322 pages

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Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Read only on Litres

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$29.95

About the book

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

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Book Joseph Jaffe «Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Release date on Litres:
19 February 2018
Volume:
322 p.
ISBN:
9780470187869
Total size:
4.1 МБ
Total number of pages:
322
Copyright holder:
John Wiley & Sons Limited
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