The Comfort Code

Everywhere we go, the world looks… the same. Phones shimmer in metallic silver, airports glow beige and gray, and rental cars come in fifty shades of safe. The Comfort Code unravels the hidden story of how neutrality became the global aesthetic—how color, risk, and emotion were systematically engineered out of the objects that define modern life.

This book explores the quiet power of design conformity: how industrial efficiency, branding strategy, and psychology converged on one shared visual language—comfort. Through insights from behavioral science, marketing, and architecture, The Comfort Code reveals why we crave safety in form and tone, and how that craving reshapes creativity, commerce, and identity.