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Основной контент книги The Cool Factor. Building Your Brand's Image through Partnership Marketing
Text PDF

Volume 290 pages

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The Cool Factor. Building Your Brand's Image through Partnership Marketing

Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$24.95

About the book

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their «cool factor» even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

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Age restriction:
0+
Release date on Litres:
25 December 2017
Volume:
290 p.
ISBN:
9780470403211
Total size:
2.3 МБ
Total number of pages:
290
Copyright holder:
John Wiley & Sons Limited
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