Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

Основной контент книги Social Media Metrics. How to Measure and Optimize Your Marketing Investment
Text PDF

Volume 275 pages

0+

Social Media Metrics. How to Measure and Optimize Your Marketing Investment

Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$24.95

About the book

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Genres and tags

Log in, to rate the book and leave a review
Book Jim Sterne «Social Media Metrics. How to Measure and Optimize Your Marketing Investment» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Release date on Litres:
25 December 2017
Volume:
275 p.
ISBN:
9780470622568
Total size:
11 МБ
Total number of pages:
275
Copyright holder:
John Wiley & Sons Limited
Text, audio format available
Average rating 4,7 based on 198 ratings
Audio
Average rating 4,2 based on 723 ratings
Text, audio format available
Average rating 4,6 based on 22 ratings
Audio
Average rating 4,7 based on 43 ratings
Audio
Average rating 4,5 based on 220 ratings
Text, audio format available
Average rating 4,2 based on 692 ratings
Text PDF
Average rating 0 based on 0 ratings
Text PDF
Average rating 0 based on 0 ratings
Text PDF
Average rating 0 based on 0 ratings
Text PDF
Average rating 0 based on 0 ratings