Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

Основной контент книги Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Text PDF

Volume 54 pages

0+

Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$9.99

About the book

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

Genres and tags

Log in, to rate the book and leave a review
Book «Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Release date on Litres:
26 December 2017
Volume:
54 p.
ISBN:
9781118252321
Total size:
1.7 МБ
Total number of pages:
54
Copyright holder:
John Wiley & Sons Limited
Text
Average rating 0 based on 0 ratings
Text, audio format available
Average rating 0 based on 0 ratings
Text
Average rating 1,3 based on 3 ratings
Text
Average rating 4,7 based on 14 ratings
Text
Average rating 0 based on 0 ratings
Text
Average rating 0 based on 0 ratings
Text
Average rating 5 based on 1 ratings
Text, audio format available
Average rating 4,2 based on 6 ratings
Text PDF
Average rating 0 based on 0 ratings
Text PDF
Average rating 0 based on 0 ratings
Text PDF
Average rating 0 based on 0 ratings
Text PDF
Average rating 0 based on 0 ratings