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Основной контент книги Data Mining Techniques in CRM. Inside Customer Segmentation
Text PDF

Volume 373 pages

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Data Mining Techniques in CRM. Inside Customer Segmentation

Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$117.54

About the book

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

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Age restriction:
0+
Release date on Litres:
03 June 2018
Volume:
373 p.
ISBN:
9780470685822
Total size:
4.2 МБ
Total number of pages:
373
Copyright holder:
John Wiley & Sons Limited
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