Основной контент книги From Assets to Profits. Competing for IP Value and Return
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Volume 322 pages
From Assets to Profits. Competing for IP Value and Return
author
Bruce Berman
$66
About the book
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
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Age restriction:
0+Release date on Litres:
20 February 2018Volume:
322 p. ISBN:
9780470405857Total size:
1.5 МБTotal number of pages:
322Copyright holder:
John Wiley & Sons Limited