Brand: Рождение имени. Энциклопедия
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How to read the book after purchase
- Size: 390 pp.
- Genre: Branding, Foreign business books, Success stories
Book description
В книге рассказывается о происхождении названий знаменитых торговых марок. Их имена современный человек произносит каждый день, сталкивается с ними в повседневной жизни, это единственные слова, которые на всех языках пишутся одинаково и имеют одно и то же значение. Вы узнаете, откуда появились такие названия, как Coca-Cola, Lego, Volvo, Canon, Sony… и множество других.
Detailed info
- Age restriction:
- 16+
- Date added to LitRes:
- 27 December 2018
- Date of translation:
- 2007
- Date written:
- 1997
- Size:
- 390 pp.
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