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Volume 459 pages

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Launching & Building a Brand For Dummies

author
Amy Will
Read only on Litres

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$26.50

About the book

Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her... 

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Age restriction:
0+
Volume:
459 p. 50 illustrations
ISBN:
9781119748052
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Copyright holder:
John Wiley & Sons Limited
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