This book cannot be downloaded as a file but can be read in our app or online on the website.
Volume 308 pages
2019 year
0+
Strategy issues in the fitness industry. (Аспирантура, Бакалавриат, Магистратура). Монография.
This book cannot be downloaded as a file but can be read in our app or online on the website.
About the book
The purpose of this study was to study the mechanisms of the dependence of the formation of a company’s strategy on the internal and external environment using the example of “Meteorite Group” (as a representative of the Vologda regional sector) and
“Planet Fitness” (as an international representative of the health and beauty (H B) industry), analyze consumer behavior in the Russian market of H B goods and services, identify factors that affect this industry and segmentation, show the difference in
approaches to building a strategy at the regional (for example, "Meteorite Group" ) and industry ("Planet Fitness") levels.