Volume 190 pages
Digital Marketing and Social Media Management
About the book
This is a comprehensive guide that explores the evolution of marketing in the digital age. The book covers key concepts and terms, setting clear goals, targeting audiences, conducting market research, choosing digital channels, budgeting, SEO, SEM, content marketing, email marketing, social media marketing, influencer marketing, analytics, and emerging trends such as artificial intelligence, voice search, AR/VR.
Genres and tags
In today’s interconnected world, the rapid advancement of technology has transformed the way businesses reach and engage with their audience. The emergence of digital marketing and social media management has revolutionized the field of marketing, providing new avenues for businesses to connect, communicate, and build relationships with their target customers
