Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

Основной контент книги The Digital Frontier
Text PDF

Volume 291 page

0+

The Digital Frontier

How Consumer Companies Can Create Massive Value Through Digital Transformation
Читайте только на Литрес

The book cannot be downloaded as a file, but can be read in our app or online on the website.

$27.47

About the book

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field

In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:

A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions A simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.

Genres and tags

Log in, to rate the book and leave a review
Book Ajay Sohoni «The Digital Frontier» — read online on the website. Leave comments and reviews, vote for your favorites.
Age restriction:
0+
Volume:
291 p.
ISBN:
9781119803256
Total size:
4.4 МБ
Total number of pages:
291
Publisher:
Copyright holder:
John Wiley & Sons Limited
Text, audio format available
Average rating 4,7 based on 344 ratings
Audio
Average rating 4,2 based on 751 ratings
Text, audio format available
Average rating 4,9 based on 119 ratings
Text, audio format available
Average rating 4,7 based on 25 ratings
Text
Average rating 5 based on 53 ratings
Text, audio format available
Average rating 4,7 based on 823 ratings
Text PDF
Average rating 0 based on 0 ratings
Text
Average rating 0 based on 0 ratings