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About the book
Erst denken, dann handeln? Falsch!, sagt Malcolm Gladwell. Denn die Intuition kann in Bruchteilen von Sekunden Entscheidungen treffen, die besser sind als das Ergebnis langer Überlegungen oder Studien.
Blink! nennt Malcolm Gladwell die Intuition der ersten zwei Sekunden. Blink!-Momente können jederzeit eintreten – wenn sich Menschen zum ersten Mal begegnen, wenn sie Entscheidungen unter Stress treffen, wenn ihnen plötzlich etwas sagt: «Hier stimmt doch was nicht!» Malcolm Gladwell erklärt diese Augenblicke der spontanen Entscheidungen und ersten Eindrücke gekonnt und leicht verständlich.
In diesem Hörbuch zeigt der Autor, wie unser Gehirn in Blink!-Momenten abgespeicherte Erfahrungen aktiviert, wie wir diese Kunst erlernen und bewusster nutzen können:
• In der Liebe
• Im Job
• Beim Einkaufen
• Bei Entscheidungsprozessen aller Art.
Denn manchmal können zwei Sekunden ein ganzes Leben verändern … BLINK!
Die Originalausgabe erschien unter dem Titel: «Blink. The Power of Thinking Without Thinking».
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