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Очень полезная книга! Профессор – профессионал с большой буквы! Рассмотрены детально основы маркетинга в условиях меняющегося рынка!
6.4. От финансового анализа – к разработке маркетинговых стратегий
AudioFrom the series: 06. Финансовая логика бизнеса и формирование маркетинговых стратегий компании #4
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- Duration: 15 min. 40 sec.
- Genre: Management classics, Marketing classics, Attracting customers, Advertising, Marketing strategy
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