Marketing Concept - The St. Gallen Management Approach

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Book description

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.

This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

Detailed info
Age restriction:
0+
Size:
250 pp. 101 illustrations
ISBN:
9783846344644
Publisher:
utb.
Table of contents
Marketing Concept - The St. Gallen Management Approach by Thomas Bieger — ebook, download epub, txt, mobi, pdf or read online. Leave comments and reviews, vote for your favorite.

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