Marketing MyopiaText

Read preview
Mark as finished
How to read the book after purchase
  • Read only on LitRes Read
Book description

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Detailed info
  • Age restriction: 0+
  • ISBN: 9781633690585
  • Publisher: Harvard Business Review Press
  • Copyright: Ingram
  • Table of contents
Marketing Myopia — read a free preview online. Leave comments and reviews, vote for your favorite.
Book is part of series
«Harvard Business Review Classics»
Power Is the Great Motivator
Control in an Age of Empowerment
Pygmalion in Management

Post a review

What do you think about the book?
Rate the book